The Impact24 plan took its first breath starting with our DNA and what we already do superbly well, coupled with options that provide us with flexibility to invest in future trends. In developing Impact24, we continue to recognise the benefit of a well-diversified and well-balanced portfolio, and the resilience this brings to the Group. And not surprisingly this was at the forefront of our thinking when designing the plan.
As we look at the Impact24 plan in more detail, it divides into different but correlated elements that provide us with a clear direction while allowing flexibility on a range of available global opportunities, changing local market and environmental dynamics, and different evolving scenarios. The plan offers continuity and flexibility, leaving room for risk adjustment. The different elements should not be looked at in isolation but as a cohesive growth story where each of the 8 strategic choices has a positive impact on the next. A fully integrated plan.
Ultimately the plan should deliver a top performance for ALL our stakeholders, with an increased focus on our societal engagement. Against each of our stakeholders we have developed KPI’s which are accountable for the promises we make.