Impact24 is a long-term sustainable growth strategy. The choices and investments we make are not just for the next three years but for the years that follow on through 2030 and beyond. What we do today is a stepping-stone towards where we see ourselves in the future.
Our new strategic plan Impact24 kicks off in 2022. The plan is built from a place of strength - our DNA and our Core - and against the backdrop of sustained performance. Our profile as a Group with a mix between mature markets and high growth markets is unique and allows us to go further, set our sights higher, to invest and achieve our next level of ambition.
We aim through Impact24 to unlock the full potential that we know exists within our current business and to broaden our scope and scale in the right way. We are applying everything we have learned about the future, translating this into long-term opportunities and investments in new growth engines that complement our strengths, adding new capabilities along the way.
In announcing Impact24, we are marking the next stage of our development as a Group, building from a place of strength and sustained performance. Ultimately, we are making choices and investments for the long-term not just the next three years. It is the strength of our Core business that gives us the confidence and capacity to invest in future growth and a higher ambition. We know we can do even more. But we don’t just care about what we do but also how we do it. So, sustainability sits at the heart of our business model. It will impact on the way we design our products, the investments we make, our long-term partnerships, and the environment we want to create for our people to grow. Ultimately, we want to deliver a sustainable shareholder return. 2024 is a milestone year for Ageas. It marks the conclusion of the Impact24 plan but also a milestone in our history as we celebrate 200 years as an insurer. Impact24 allows us to reflect on the past 200 years but also to take action today that will impact on our future.