We expect around 80% of our growth in Impact24 to come from the core. To achieve this, we tap into the current footprint of the Group while continuing to apply our success formula of local empowerment. Local is an important part of the way we stay close to our customers and it provides competitive advantage. 

In seeking to achieve greater potential from the Core business, our local operating companies will each have their own plans to leverage above and beyond where they are today, taking a growing share of the market evolution within each country. Alongside this, we will improve our distribution and commercial excellence for our customers. To turbo-charge our progress we will further deploy technology and data, and enhance our customer experience by redesigning the end-to-end customer journey. Leading operational efficiency and digitisation should lead to a richer work experience for our employees and prepare for new market dynamics.